Alo Yoga Introduces The ALO Trail Sneaker -

Why athleisure brand Fabletics is betting on denim

Vuori debuts women’s denim collection

Nike Removes Controversial Sign in Boston That Read, ‘Runners Welcome. Walkers Tolerated’

Alo Heads Down Under

Vuori announces multi-year brand partnership with Tom Holland

On, Zendaya launch first co-created collection

Under Armour CEO: ‘Most disruptive’ phase of turnaround is over

Why Adidas Tapped Entire Studios for a Fashion-Forward Performance Line

Fabletics Surpasses $1 Billion in Revenue, Focuses on Growth of VIP Membership

Jack Draper Headlines New Vuori Campaign

Nike to cut 775 employees as it accelerates ‘automation’ at U.S. distribution centres

Fabletics taps Keke Palmer’s comedic range for new activewear collection

adidas & Audi Revolut F1 Team Reveal Their First Range, Built for the Entire Team and its Fanbase Ahead of Team Launch on 20 January

Nike Won’t Return as a Super Bowl 60 Advertiser

‘Premiumness’ as a superpower: how On is building its brand

Nike’s Struggles Continue, but Turnaround Plan May Be Working

Alo Appoints Former Miu Miu Chief Executive as CEO of International

Steph Curry reportedly ‘frustrated' with Under Armour after Caitlin Clark bid

Airbnb and Strava team up to inspire rural ‘run-cations’ for experience hungry travellers this autumn

The Reign of Leggings Is Over. What’s Next?

Adidas reveals largest ever collection of home kits ahead of FIFA World Cup 2026

Athleisure Brand Vuori Drops Full Ski Outerwear Line

NikeSKIMS Expands Its New System of Dress, Pushing the Edges of Sport Style With Drop 2

Under Armour splits with Steph Curry, leaving NBA legend free to find a new business partner

Gymshark signs Dick’s Sporting Goods as first US wholesale partner

Ted Baker launching activewear in November

Will shoppers still follow where athleisure leads?

Is Vuori Gearing Up for an IPO in 2026?

Alo is Cracking Down on Counterfeits Amid Up-Market Move

How Vuori Is Thriving in Women’s Activewear While Rivals Stall

How is Nike's CEO Implementing his Turnaround Strategy?

Running shoe company On is sued over footwear's allegedly "loud, embarrassing" squeak

Coperni Expands to Beauty With Probiotic Athleisure

Adidas and the Future Audi F1 Team Announce Multi-Year Partnership

Under Armour Launches “We Are Football,” a Global Salute to the Players and Communities Powering the Game

Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes-

Gymshark Launches First-Ever Footwear Line With R.A.D

Vuori Leans Into Athlete Partnerships in Performance Wear Pivot

What’s the Gap Inc. Playbook for Active Brand Athleta?

What the NikeSkims launch says about the state of women’s activewear

Nike Draws on Yu-Gi-Oh! Legacy and Fandom to Create Special-Edition Air Max 95

How An Upstart Apparel Brand Lured Jack Draper Away From Tennis Juggernaut Nike

Zendaya and Law Roach Reunite for Stylish New On Campaign — See Photos

Vuori plots international growth with 15 stores

Fabletics and Becky G Collaborate on a Vibrant Summer Collection

BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies

How athleisure brands are reshaping the future of Australia’s retail market

Hoka-Parent Deckers Beats Quarterly Estimates Boosted by Demand in Europe, China

How the Adidas Superstar keeps reinventing itself

Nike’s brand push sees marketing investment jump 15% but revenues continue to slump

Simone Biles on Transforming Her Favorite Athleta T-Shirt Into Her 2025 ESPYs Red Carpet Gown

Nike and LEGO Group Announce Engaging Experiences and New Products Based in Active, Creative Play

Kelsey Plum Unveils Under Armour Shoes for WNBA All-Star Game

New premium activewear brand Seissense launches in the UK