Nike Draws on Yu-Gi-Oh! Legacy and Fandom to Create Special-Edition Air Max 95

How An Upstart Apparel Brand Lured Jack Draper Away From Tennis Juggernaut Nike

Zendaya and Law Roach Reunite for Stylish New On Campaign — See Photos

Vuori plots international growth with 15 stores

Fabletics and Becky G Collaborate on a Vibrant Summer Collection

BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies

How athleisure brands are reshaping the future of Australia’s retail market

Hoka-Parent Deckers Beats Quarterly Estimates Boosted by Demand in Europe, China

How the Adidas Superstar keeps reinventing itself

Nike’s brand push sees marketing investment jump 15% but revenues continue to slump

Simone Biles on Transforming Her Favorite Athleta T-Shirt Into Her 2025 ESPYs Red Carpet Gown

Nike and LEGO Group Announce Engaging Experiences and New Products Based in Active, Creative Play

Kelsey Plum Unveils Under Armour Shoes for WNBA All-Star Game

New premium activewear brand Seissense launches in the UK

Tala opens debut store on London’s Carnaby Street

Can athletes help athleisure brands win over the boys?

Adidas says ‘impactful’ marketing will power brand momentum, as investment rises 14%

Under Armour takes multipronged approach to tariff strategy-

Nike pushes back Skims launch with Kim Kardashian due to production delays

Under Armour to ‘micro dose’ marketing as turnaround continues -

Fabletics Promotes Carly Gomez to CMO

Adidas tackles sports sideline pressures with ‘You Got This’ campaign

Running Shoe Brand Hoka Accused of Misappropriating Maori Culture

The Rise of Sportswear’s Challenger Brands, in Four Charts

Victoria’s Secret Relaunches Activewear Line VSX

Nike cuts tech jobs as part of cost-saving restructure

Under Armour to shrink product lineup in turnaround strategy

Gymshark launches loyalty program to reward workouts and purchases

Adidas Originals debuts “The Original” Spring/Summer 2025 campaign

Adidas faces legal action after drone show near Acropolis

Zendaya stars in On Running’s ‘Zone Dreamers’ cinematic campaign

Gymshark Expands ‘We Do Gym’ Campaign to Celebrate Every Gym-Goer

On Running’s ‘Soft Wins’ Campaign Is Latest Shot at Nike

Sneaker and apparel retailers blindsided by tariffs on Asian factory hubs

Under Armour Debuts “Let Them Talk” Campaign in partnership with RDCWorld

Nike partners with Kim Kardashian's Skims for new women's athleisure brand

Fabletics and Khloé Kardashian Introduce New Leggings with Curve-Enhancing Design

Puma VP on leveraging consumer insights, emotions for “Go Wild” campaign

How Puma used AI agents to create an ad from scratch

Gymshark to open first US flagship store

Alo Yoga Further Bridges Its Virtual and Physical Community With Refreshed Sanctuary on Roblox

Gymshark appoints chief commercial officer

Gymshark collaborates with Leana Deeb on modest activewear range

Kendall Jenner would wear activewear for the rest of time

How Vuori reached a $5.5 billion valuation by taking share from Lululemon

First Look: Alo Yoga Launches Alo Atelier

Adanola has a new CEO from Gymshark

Sweaty Betty opens first US stores

Kendall Jenner sports British activewear Adanola in latest IG story

Alo Yoga opens on Regent Street

Nike: An Epic Saga of Value Destruction

Sweaty Betty to launch women’s hiking collection

Nike and Adidas are losing their lead in running shoes

GB Paralympic Champion Lauren Rowles On Her Pre-Race Rituals, Natural Deodorant And ’80s Perms

Maybelline becomes New York City Marathon’s first cosmetics partner