Adidas reveals largest ever collection of home kits ahead of FIFA World Cup 2026

Athleisure Brand Vuori Drops Full Ski Outerwear Line

NikeSKIMS Expands Its New System of Dress, Pushing the Edges of Sport Style With Drop 2

Under Armour splits with Steph Curry, leaving NBA legend free to find a new business partner

Gymshark signs Dick’s Sporting Goods as first US wholesale partner

Ted Baker launching activewear in November

Will shoppers still follow where athleisure leads?

Is Vuori Gearing Up for an IPO in 2026?

Alo is Cracking Down on Counterfeits Amid Up-Market Move

How Vuori Is Thriving in Women’s Activewear While Rivals Stall

How is Nike's CEO Implementing his Turnaround Strategy?

Running shoe company On is sued over footwear's allegedly "loud, embarrassing" squeak

Coperni Expands to Beauty With Probiotic Athleisure

Adidas and the Future Audi F1 Team Announce Multi-Year Partnership

Under Armour Launches “We Are Football,” a Global Salute to the Players and Communities Powering the Game

Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes-

Gymshark Launches First-Ever Footwear Line With R.A.D

Vuori Leans Into Athlete Partnerships in Performance Wear Pivot

What’s the Gap Inc. Playbook for Active Brand Athleta?

What the NikeSkims launch says about the state of women’s activewear

Nike Draws on Yu-Gi-Oh! Legacy and Fandom to Create Special-Edition Air Max 95

How An Upstart Apparel Brand Lured Jack Draper Away From Tennis Juggernaut Nike

Zendaya and Law Roach Reunite for Stylish New On Campaign — See Photos

Vuori plots international growth with 15 stores

Fabletics and Becky G Collaborate on a Vibrant Summer Collection

BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies

How athleisure brands are reshaping the future of Australia’s retail market

Hoka-Parent Deckers Beats Quarterly Estimates Boosted by Demand in Europe, China

How the Adidas Superstar keeps reinventing itself

Nike’s brand push sees marketing investment jump 15% but revenues continue to slump

Simone Biles on Transforming Her Favorite Athleta T-Shirt Into Her 2025 ESPYs Red Carpet Gown

Nike and LEGO Group Announce Engaging Experiences and New Products Based in Active, Creative Play

Kelsey Plum Unveils Under Armour Shoes for WNBA All-Star Game

New premium activewear brand Seissense launches in the UK

Tala opens debut store on London’s Carnaby Street

Can athletes help athleisure brands win over the boys?

Adidas says ‘impactful’ marketing will power brand momentum, as investment rises 14%

Under Armour takes multipronged approach to tariff strategy-

Nike pushes back Skims launch with Kim Kardashian due to production delays

Under Armour to ‘micro dose’ marketing as turnaround continues -

Fabletics Promotes Carly Gomez to CMO

Adidas tackles sports sideline pressures with ‘You Got This’ campaign

Running Shoe Brand Hoka Accused of Misappropriating Maori Culture

The Rise of Sportswear’s Challenger Brands, in Four Charts

Victoria’s Secret Relaunches Activewear Line VSX

Nike cuts tech jobs as part of cost-saving restructure

Under Armour to shrink product lineup in turnaround strategy

Gymshark launches loyalty program to reward workouts and purchases

Adidas Originals debuts “The Original” Spring/Summer 2025 campaign

Adidas faces legal action after drone show near Acropolis

Zendaya stars in On Running’s ‘Zone Dreamers’ cinematic campaign

Gymshark Expands ‘We Do Gym’ Campaign to Celebrate Every Gym-Goer

On Running’s ‘Soft Wins’ Campaign Is Latest Shot at Nike

Sneaker and apparel retailers blindsided by tariffs on Asian factory hubs

Under Armour Debuts “Let Them Talk” Campaign in partnership with RDCWorld