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4 December 2025

Under Armour splits with Steph Curry, leaving NBA legend free to find a new business partner

CNBC

Under Armour and Stephen Curry have mutually agreed to end their 13-year partnership effective immediately. The sudden announcement separates Curry Brand, which makes basketball shoes and apparel, from Under Armour at a time when the sportswear brand is struggling to kickstart sales.

© By Publicis Media

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