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1 October 2025

What the NikeSkims launch says about the state of women’s activewear

Modern Retail

The much-anticipated partnership between Nike and Kim Kardashian’s shapewear brand features 58 pieces at launch, which the new brand promises gives the wearer “a system” to dress in 10,000 possible combinations. Some of the pieces already began to sell out on Friday, hours after the drop.

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