Fabletics will open its new West Coast flagship store on Nov. 20 at Westfield Century City, bringing the brand’s tech-forward style of retailing to the iconic Los Angeles mall. The store, which will process more than 70 billion data points each day, will feature smart fitting rooms that automatically log items into customer profiles, along with omnichannel data integration that provides store associates with instant access to customer purchase history, wish lists and personalized recommendations, translating to a 4X higher customer lifetime value.