Valentina Culatti, who joined Snap as director of EMEA creative strategy and global production in June 2023, feels like a "veteran" due to the company's rapid growth, with over 850 million monthly users. Culatti believes her ability to fuse innovation, creativity, and business sense helps elevate her team’s strategic thinking. Her team's challenge is developing brand experiences on Snap's platform that not only solve client problems but also engage the community authentically, which is essential yet challenging in a community-based platform environment.