“Training and running are absolutely exploding with the consumer,” says Aimee Arana, global SVP of Adidas sportswear and training. “But we’ve seen this really interesting intersection right now where fashion and style is integrating into the gym. This seamless, versatile lifestyle opportunity has been emerging. In today’s world, not just our athletes, but the everyday consumer expects not only the best in terms of performance, but they expect the best in terms of style. There is no compromise.”